Lightweight shampoo that helps enhance volume and restore movement to flat, fine colour-treated hair.

Pureology Pure Volume Shampoo helps enhance volume and restore movement to flat, fine colour-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

• Body-boosting formula helps infuse hair with airy movement, fullness and extraordinary colour protection
• 100% Vegan Formula
• Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood

Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan. Our patented Antifade Complex® is infused into every formula to help protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while helping to ensure lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

266ml